IN PARTNERSHIP WITH
SFMC Team
Tom Foremski
Founder
Tom Foremski catalyzed the technology world's move toward Web 2.0. A former Financial Times technology journalist, Tom blended his reporting skills with new social media technologies to pioneer a dynamic information portal for global audiences. Tom's understanding of diverse technologies and his access to global business leaders, make him one of the most prominent media influencers in the technology world.
Alex Ross
Director of Business Development
Alex Ross is a New Media Executive and former Principal at Spot Box Inc. a technology driven marketing solutions agency. Ross was a former member of Santa Clara University’s Center for Innovation & Entrepreneurs CEO Forum. He has served on various boards and communities panels and is now a new media consultant.
Aron Pruiett
Producer/Editor
Aron Pruiett¹s background in fine arts first combined with technology as a
photographer with the software start-up, iPIX, in 1997. Prior to moving
from Nashville, TN to San Francisco in 2005, Aron Pruiett¹s professional
photography experience influenced his video production as a cameraman and
producer for documentaries as well as broadcast publications.
As core producer for Tech One (a PodTech.net web-channel featured for
coverage of disruptive technologies), Aron Pruiett¹s videos addressed new
technology products, employee and media training, Silicon Valley events and
discussions. Integrating creativity with premium corporate standards in
video production, Aron has collaborated with Tom Foremski, Lee Cummings and
Joe Seif to form San Francisco Media Collective (SFMC) in 2008.
Joseph Seif
Producer/Editor
Joseph is a cinematographer and interactive media producer based in San Francisco. His expertise ranges from lighting design to advanced post production, with a keen interest in the fields of science, technology and anthropology. After receiving an MFA , he kick-started his career as a resident producer for the National Inventors Hall of Fame and the United States Patent and Trademark Office, for whom he co-produced and edited twenty short documentary biographies of celebrated inventors. He has since worked on a wide array of independent films and commercial productions, honing his unique visual style and earning multiple Telly Awards. Joseph also conducts media production seminars at Future Light Digital Workshops and Calumet Photographic.
Lee Cummings
Producer/Editor
Lee Cummings aka Turbo has had a camera in his hand since he was nine years of age. His understanding of visuals and advertising sense will help to create a beautiful commercial, advertising piece, short-film, or music video that will fit within your budget. Graduating from UC Davis with a BA in Theatre has helped him in his direction of talent. Not only with talent but helping him better understand the placement of camera. "Breaking the Fourth Wall" has given him deep insight into the world of film.
